Every marketer or business owner should know that increasing a website’s visibility can increase sales numbers and revenue. Search engine optimization is an effective way to increase website traffic and attract more leads. The strategy of SEO for improving a site ranking in organic search results and the unpaid listings on a search engine results page (SERP).
SEO is divided into two groups: on-page SEO and off-page SEO. On-page SEO is optimising all pages of your website that are within your control to rank higher on the Search engine result page and earn more relevant traffic. Off-page SEO focuses on increasing the authority of your website through getting links from other websites. Both have importance in SEO strategies and online marketing.
On-Page Seo Strategies:
- Title Tags
- Meta Descriptions
- Alt Text
- Mobile Responsive
- Good Content
- Internal Links
- Good User Experience (UX)
- Social Tags
Off-Page Seo Strategies:
- Link building
- Guest blogging
- Social Media
- Social bookmarking
Whether you are looking to increase your website traffic, here are the top 9 SEO tips to follow when optimising your website.
1. Generate High-Quality Content
Content plays such a crucial role in search engine optimization and is at the core of the entire process. you need to spend time and put effort into writing content that is more relevant and contains reliable information. Useful and catchy content is one of the top ways to increase website traffic. Content optimization intent to develop a page’s on-site meta tags like:
- Having an appropriate word count
- Having optimal meta title and description tags
- Including primary and secondary keywords at the right place
- Ensuring great readability
A meta description is important for all content to increase the Click Through Rate of a website. If you want to beat your competitors, you should focus on publishing comprehensive content that satisfies the needs of your readers. Meantime, only the best content will secure and retain the top spot.
2. Keyword Research And Optimization
Using target keywords in content can help you to reach new users. You should use keywords naturally on your content, not stuffed into the content so much otherwise google considers this as a spamming site. For keyword optimization, you could use both paid or organic search. The keyword research tools like Moz, Ahrefs, and SEMrush can help you to identify and obtain high-ranking keywords.
These tools provide you with the top-performing keywords on a local or global scale. Keywords can signal your topics to google spiders, providing hints as to the overview of the content on the website. Performing keyword analysis and increasing your database of keywords, lead to improving your website performance. Search engine keyword optimization to:
- Write effective content
- Drive qualified traffic to your website
- Understand user behaviour
- Measure traffic potential
3. Optimise Your Page Title And Meta Description
The page title and meta description is the first thing to attract your target audience. Based on your title the user might decide whether to click or skip the website. All types of platforms allow users to edit their title and meta description at any time. Choose a page title between 30 and 60 characters long and also include your target keyword on the title.
Keep your meta description under 160 characters and make sure the title and meta description is unique for every page. Topic research tools are available to find the right title for your website.
4. Use Short And Descriptive URLs
A perfect URL can help search engines to analyse your page and provide a more user-friendly appearance on the search engine result page. Improving your URL structure can effectively impact your on-page SEO optimization.
Including the primary keyword in your URL can help visitors to read and understand your page. Shorter URLs are preferable for SEO optimization. Because search engines can’t process longer URLs and might rank you lower as a result.
5. Generate Backlinks From High Authority Sites
Backlinks from esteemed sources can increase your site’s authority and improve your SEO over time. If you want to drive more organic traffic to your website, you can prefer to buy high DA PBN backlinks. It is an excellent SEO link-building technique to offer your valuable content one of the best sites.
Backlinks you receive from PBN sites are more quality, which is considered the best type of link. Google focuses on backlinks in your website and will increase its trust in your page if it sees other authority sites pointing to yours.
6. Optimise Images
Website loading speed is essential for ranking your website on google. You want your website to load as fast as possible make sure your images sizes are small. You should add alt text in your image to rank faster on google.
If users search images on google, your image alt text helps search engine spiders to crawl your website and begin ranking for it. You should also compress all your images on your website to download quickly. Image optimization is a ranking factor for Google images and general search.
7. Featured Snippets
More than 11% of search results have a rich snippet beyond the URL and description. Snippets display on the results page such as reviews, knowledge graphs, images, local results, and more. The rich snippet can boost your website on the first organic result, and give you more clicks and visibility. The right ways to keep your snippet,
- Use headers for easy scanning
- Maintain social engagement
- Be clear and concise
- Ensure cross-device usability
- Use strong external resources
8. Analyse Your Competitors
You should make an eye on your competitors to know the trending keywords. Analysing your competitors’ websites, you can get ideas of effective content mediums. The traffic analytics tool can show you the total traffics of your competitors, as well as their major traffic sources and traffic channels.
You could also get an overview of their top-performing pages, including their organic search performance. Try to identify your competitors’ guest posting sites and approach them to get backlinks for your website.
9. Conduct Regular Site Audits
An SEO audit checks your site for issues that may prevent it from getting organic traffic. Conducting site audits helps you to ensure your website remains both functional and user-friendly. A site audit is a powerful way to know issues you might have missed, like orphaned pages, broken links, or slow load times. You should prioritise and address them before they have a crucial impact. To start a site audit
- Create a new project
- Specify your page source which you like to crawl.
- Include your crawler settings, URL parameters, or disallowed URLs.
- Run your Site Audit
Improving website traffic does not have to be challenging. You could spend some valuable time on solid content creation, backlinks, technical trends, site speed, and schema. Make an effort to understand the basics of SEO strategies, and you can see a big difference in your website’s engagement, click-through rates, and rankings. Use the above SEO strategies to get more organic traffic to your website.