TikTok’s popularity continues to skyrocket.This software is great for watching quick videos and is a lot of fun to use. Given that the average human attention span is now only 8.25 seconds, this final point is crucial.
One may find success on TikTok in a variety of ways, not only through short videos. In addition to traditional advertising and collaboration with influential users, you may also take use of the “go live” option, a lesser-known tactic that TikTok’s algorithm favours when promoting content. By including viewers in the action in real time, you can keep their interest for longer and work to make your message part of their routine.
Streaming live on TikTok, why?
Live broadcasts have never been more captivating. In fact, watching a live stream is associated with a 10-20% increase in attention span compared to “on-demand” media.
Many would-be buyers can’t help but give in to the temptation of interacting with their favourite celebrity or business because of the chance to meet their idols.
So, how exactly do I get myself ready for a TikTok livestream?
It’s time to educate yourself on what TikTok is and how to broadcast live if you don’t already. These are some things to keep in mind while planning to make the most of TikTok’s live feature:
Construct a Timetable
Promoting and streaming on TikTok should be given the same importance as a regularly broadcast television show. In order to keep your audience interested, consistency is key. Consider your target demographic and the time constraints under which they operate (or, better yet, examine your analytics to see when they are most active), and then design your strategy appropriately.
Timing your live sessions is essential.
The average goal time is 30 minutes. Just make sure you’re able to keep up with your followers’ schedule and expectations. Be concise wherever possible.
This need not be complicated, but it is important that your followers understand what is going on. The difference between someone rapidly swiping past your material and actually reading what you have to say might be as simple as the lighting.
Maintain a Reliable Connectivity to the Internet.
The last thing you want is for all your hard work in preparation and interaction with your numerous followers to be ruined because of internet issues.
How can I broadcast live on TikTok?
It’s simple to go live on TikTok. TikTok users may gain more exposure by going live. There are, however, two prerequisites that must be met before you may launch.
The first is that you need at least a thousand followers in order to do so (note that many people say there are ways around this requirement, but I have not seen any that truly work). You need just put in the time and effort to come up with something that will pique people’s interests.
The other stipulation is that you must be over the age of eighteen. Since we already use TikTok for our company, I don’t see why this would be an issue.
Discrepancies and Conclusions
You probably already know that TikTok Live is an impressive promotional tool that can help companies of any size attract more customers and boost revenue. Use our advice to make the most of TikTok in real life.
Using the platform’s tools and best practises, companies may more successfully market their wares, fortify their bonds with customers, and increase sales. TikTok Live should be an integral element of your marketing plan in 2019 whether you’re a tiny business or a multinational conglomerate.