How To Use TikTok For Brand Growth

TikTok is a great platform to spread awareness of your company because of its widespread use. Use our advice to make the most of your time and resources.
TikTok is the most popular social media site at the moment, with an estimated 800 million active users worldwide. Brands are taking notice of its rapid expansion and engaged young audience.

The benefits of using TikTok for brand promotion

TikTok’s massive audience is the app’s greatest strength for marketing partnerships with companies. It’s getting millions of downloads every month from the app store. Two billion copies of the app have been downloaded as of April 2020. Marketers may reach a sizable demographic by taking advantage of this massive user base to spread the word about their wares.

If you’re a brand looking to connect with a younger demographic, TikTok is a platform you should investigate.

Understanding TikTok’s Algorithm

Users’ participation in online video is the most important factor.
The TikTok algorithm is very similar to Instagram’s in that it displays the videos with which a user has the greatest interaction. Videos from accounts the user is following, videos they have liked or shared, comments they have posted, and content they have created will all appear on the “For You” tab.

Consideration #2: Online videos

TikTok videos’ popularity can be increased or decreased depending on factors like captions, audio, and hashtags. In order to provide viewers with content that is relevant to their interests, the algorithm prioritises videos that contain keywords and/or noises they have previously searched for. If a person frequently looks for a particular noise, for example, the TikTok algorithm will begin recommending films that include that noise on the user’s “For You” page.

Successful methods for promoting your brand on the video sharing platform TikTok

These are some tried-and-true methods for boosting your brand’s visibility on TikTok.

Make sure your intended audience is entertained

Making great videos is the first step to become popular on TikTok. Brands should make films that get lots of views and comments to build loyalty and engagement with their products.

Making the videos humorous and light-hearted is essential. TikTok is a joke of a website. TikTokers aren’t interested in seeing promotional content for businesses (except you are showing the demo in a fun and interesting way).

Using TikTok’s trending culture as inspiration, brands can quickly produce engaging videos.

Create a curated collection of user-submitted work (UGC)

Brands and businesses hoping to gain larger following on TikTok can encourage their audience to post videos of themselves interacting with and using the brand’s product or service.

User-generated content (UGC) on TikTok typically performs better than branded content in terms of interaction. Consumers are 2.4 times more likely to regard user-generated content as authentic than content developed by brands, according to the data.

A popular hashtag trend can be a useful tool for collecting and organising user-generated content.
Make use of key opinion leaders in your campaign

Brands can increase their visibility on TikTok by forming partnerships with popular creators

A partnership with an influencer can help you spread the word about your business to a wider audience. Connecting with influential people who care about the same things as your company is essential. Don’t team up with an influencer because of their large fan base. Consistently collaborate with influential people in your specific field or field of interest.
After publishing a video on TikTok, you should also promote it on other sites such as Instagram.

You can improve your video’s engagement, gain new followers, and raise your account’s profile visibility by sharing it on other platforms.

The best part is that you can quickly and easily save your films to your camera roll from within TikTok. Once the clip has been added to your camera roll, you can share it with anyone.

Thirdly, the configuration of the device and the account

Video popularity can also be affected by factors such as the user’s preferred language, location, and device. However, it is important to remember that these characteristics have a negligible impact on the recommendation system in comparison to things like user interaction and video data. They are merely included for completeness’ sake to guarantee the algorithm operates at peak efficiency.

Time your video uploads properly

Time your TikTok uploads to coincide with peak activity on the platform to maximise views and comments.

Several online publications and research provide guidelines for optimal TikTok upload times. Although while this research is useful, the optimum time for your brand to post on TikTok will ultimately be decided by your audience. The optimal posting time for your brand will depend on aspects such as the demographics of your audience (geographic area, demographic interests, age range, and gender).

Using TikTok’s Advertising to Your Advantage

Advertisements can also be placed on TikTok, which is a great option for companies looking to expand their reach. TikTok’s advertising alternatives are a great choice for companies seeking for a quick approach to raise brand exposure.

The use of TikTok data analysis

If you want to be successful on TikTok, you need to track how well your videos are doing.

You may learn what types of videos are popular with your audience by digging into your analytics. Your average engagement rate, among other key data, may be tracked with analytics. The demographics of your target audience are also available to you.


Using the knowledge gained here, you may begin to leverage TikTok as a brand.

TikTok users should keep in mind that content is king on the platform. In other words, the more original your videos are, the more attention they will get. It’s important to keep in mind that videos with plenty of likes and comments will be given more exposure in TikTok’s algorithm. If you want your work to be included on the “For You” page, it needs to be exceptional.

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