Do you find it difficult to increase your company’s Instagram followers? Instagram’s over a billion monthly users make it a great place for businesses to reach new audiences and raise their profile.
However, without a well-thought-out plan, attracting new fans can be a real struggle. Learn how to enhance your business’ Instagram following and audience engagement with the help of these professional recommendations.
Improve your online presence
Making your Instagram profile search engine friendly is the first step in gaining new followers. Instagram’s algorithm will learn more about your business if you include pertinent keywords in your profile name, bio, and description.
Use an eye-catching profile photo, and think about including a CTA in your bio to entice people to interact with your posts.
Insist that others follow you
You will get what you ask for. It may seem obvious, but customers won’t follow you unless you ask them to.
You can ask your clients to join you in many different ways. Everything from your physical shop and product packaging to email marketing and social media. You can ask your customers to stick with you in all of these different settings.
Even if your material is excellent, that won’t guarantee that people will stumble into it on their own. Everyone can use a nudge in the right direction every once in a while. Make sure people can locate your Instagram channel if you’re going to put time and effort into it.
In order to maintain the interest of your current audience and gain new ones, you need to post frequently. Try to update at least once a day, ideally when your intended audience is most likely to be online. Instagram’s Insights function can help you determine peak posting hours in response to user activity.
Maintaining a consistent schedule for Instagram posts is crucial. People will follow you if they believe they will benefit from doing so. Providing proof of a regular posting schedule will assist you win over your new followers.
The more frequently you publish, the more your readers will be reminded that you exist.
Including hashtags in your published content increases the likelihood that your account will be discovered by people browsing those hashtags.
Your posts’ potential for redistribution into direct messages increases the likelihood of your account gaining new followers.
If you find that certain of your postings are underperforming in comparison to others, it’s time to do some research. Observe the peak online times of your target audience.
Your posts will only remain visible for a few hours, so it’s vital to schedule them well. Access the “Insights” area of your business profile, and then navigate to the “Your Audience” section to learn when your followers are most active.
Let It Out
Instagram users respond well to genuine, introspective posts. Successful brands on Instagram express their feelings and emotions through their marketing.
Instagram users can easily see through fake profiles and unfollow immediately. People are curating and protecting their timelines constantly today. You should make sure that the stuff you upload complements any other material they may be viewing.
Use appropriate hashtags for your company’s brand
Hashtags are an integral part of Instagram and hence cannot be ignored. Instagram’s version of Google’s keywords are hashtags. They’re like the search engine optimisation of the platform; if done well, they can attract a whole new audience.
Using hashtags, you may organise your material and increase the exposure of your images. You may increase the likelihood of people following you by using trending hashtags. It’s a different story, though, to use the appropriate hashtags for your company’s social media posts.
Don’t misuse hot hashtags in an effort to gain attention. Your hashtags still need to be relevant to the material you’ve shared.
Interact with your target market
Instagram interaction goes in both directions. Regular interaction with your current audience is essential for fostering a dedicated following. Be active in the conversations that matter to your business and respond quickly to comments and messages. You can build trust with your audience and get them interested in what you have to say if you do this.
Interact with the fans of your rivals
Interacting with your competitors’ followers is a great method to swiftly increase your own following. But you have to talk to them if you want to get their attention. You can interact with them in three ways: by following them, liking a post, or leaving a comment.
However, you should use caution when selecting accounts that are too similar to your typical clients. It may be fruitless to waste time following accounts that don’t appear to be part of your target demographic.
There is a daily following cap, so steadily following people over time is preferable to employing an automated tool to boost your following.
Use geotagging to attract people in your immediate area
In addition to using hashtags, geotagging your content can help people find what they’re looking for. This might be the name of the city where your store is located or the site of an upcoming event.
Each location can have its own feed, Story, and hashtags to help it gain visibility on the platform. Small-town retailers have an even greater chance of becoming the topic of conversation in their community.
Use Marketing with Influencers
You may expand your reach and gain more followers on Instagram by forming partnerships with prominent figures in your field. Find people that share the same values as your brand and who have a sizable audience among your intended customers. Get in touch with them and discuss the possibility of working together to promote your brand. This might take the form of a sponsored article or a product review.