How To Make Viral Videos On Instagram Reels?

The popularity of videos shared on social media platforms continues to rise. Millions of people across the world watch the many videos uploaded to platforms like YouTube, Facebook, Instagram, and TikTok.

Research indicates that Nike’s videos average 4.6 million views each reel, with similar numbers for numerous other businesses. In addition, people from over 150 different nations watch videos on TikTok every single day.

These figures are staggering and demonstrate how Instagram stories and TikTok videos are quickly becoming an integral element of video marketing strategies for businesses (and, well, our daily lives).
Make films that will go popular on Instagram Reels.

Keep in mind as you read on that there is no silver bullet for making Instagram Reels and TikTok videos go viral. You should keep these best practises in mind while you perform your own tests to learn from the ones that top accounts regularly use.

Can you define a popular video on Instagram stories or TikTok?

A “viral” video is one that quickly becomes popular and is shared several times on social media, exposing your material to those who otherwise wouldn’t have seen it. Viral content can take many forms, including short videos on YouTube, tweets, and Instagram photos. In this article, though, I’ll be limiting my attention to Instagram highlights and Tik Toks.

There are typically three types of topics covered in viral videos:

  • Recipe videos, book reviews, mobile device evaluations, advice on promoting a software as a service, and other such videos all fall under the category of “educational.”
  • Motivating: These films have content like an inspiring tale or a life-changing experience that inspires viewers to take the desired action.
  • Videos like this are relatable since they cater to the audience’s interests. Videos about Indians in Germany, about young people beginning businesses, or just about anything entertaining and relatable to your everyday life would all fit this category.
  • 10 guidelines to follow if you want your video to become popular on Instagram stories or TikTok (+BONUS)
  • Now comes the challenging part: making videos that people actually want to watch. Here are some tips to help you create your viral video.

Social listening

In order to learn about things like engagement, content popularity, and click-through rates, it’s helpful to analyse various social media indicators. Video content with a better potential of going viral may be made if you monitor what people are saying about your company across different platforms.

This is where the skill of social listening comes in.

Using social listening, companies can keep tabs on what people are saying about them online and join the conversation if necessary. You can make more material like your videos if you know what people like about them. However, negative feedback may be used to better understand your consumers’ problems so that you can provide them with video material that demonstrates how your products or services address those problems.

Find out who you’re trying to reach

That’s precisely the reaction you want your video content to elicit from viewers. And you can’t do that until you know who you’re talking to.

Your video won’t be able to answer all the queries that could have occurred to your audience without first learning more about them. In a nutshell, it will never achieve its goals.

To uncover what will resonate with them and keep them riveted to their screens, you must first know who they are.

Take use of this information to make videos that go viral. What you hope to achieve with your viral video is something else you may use this to determine.

Put together a short

The next stage in making a viral video is to plan everything out and produce a precise brief to make sure everyone from your content team to the video production personnel is working towards the main aim. While allowing for some creative leeway is important, it shouldn’t lead to diversions based on individual tastes.

Your videos may get bogged down in revisions and reshoots if you don’t have a solid strategy in place. However, a creative strategy brief may help you get crystal clear about your objectives, messaging, target audience, tone, timeline, etc. In a nutshell, it serves as a reminder of the project’s central purpose and ensures that the video’s many parts are all working towards the same goal.

Keep it brief and to the point

According to research, people’s ability to focus has decreased by over a quarter in just 15 years. Our attention spans are even lower than a goldfish’s.

There is a growing need for portable media that can be enjoyed on the move, such as in the car on the way to work. When people access their social media accounts, they are bombarded with a wide range of video content.

This implies that your videos need to immediately stand out from the crowd. And do everything that you can to maximise the usefulness of the time you have. After all, a ten-minute film detailing your new product line is likely to put your audience to sleep.

Involve your listeners

Making promotional videos takes a lot of effort. However, your work isn’t done until you press the “post” button. If your material starts generating views and comments, you should monitor the reactions of your audience and consider responding to them.

If, however, your video doesn’t go well, see it as a learning experience: examine viewer feedback to figure out where you went wrong.

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