The popularity of Instagram and the many reasons why you should prioritise using this platform for your company are not news to the people who read this site. Although it may be difficult for a novice Instagram user to establish a following or expand their account, companies often understand that having a huge following is not sufficient to ensure social media success on its own.
The effectiveness of a social media campaign, in contrast to that of traditional marketing platforms, is highly dependent on exposure and branding. With more than 90 percent of prominent companies already on Instagram, competition is fierce for followers’ attention. The difficulty for businesses is to stand out from the crowd.
The following are some easy tips that you may use to establish a distinct brand and increase your visibility on Instagram.
Be as specific as possible
Which company’s name first comes to mind when you hear the word “running”? If you said Nike, you are not the only one who did so. Nike, like hundreds of other companies available in the market today, produces footwear in the form of shoes. In any case, the company has found success in reinforcing its relationship with sports by focusing solely on athletes, both on Instagram and elsewhere.
Yet, it is important to note that “running” or “sports” does not constitute a specific enough niche. While Nike has been able to successfully create a brand association with such a large market segment, a new company would do well to go much deeper than that in order to be successful. In this post published by Candybar, Instagram marketing teacher Alex Tooby explains that in order for your company to succeed, you must “narrow down as deep as you can” and then select photos that are very relevant to the topic at hand.
If you choose a narrow market segment, you will face fewer rivals. Your company will be able to create a link between its brand and the specialised market it is targeting as a result of this.
Using Hashtags for Your Own Personal Branding
Without the utilisation of hashtags, marketing on Instagram is not complete. You may use up to 30 hashtags per Instagram post, but it’s best practise to use no more than a few. The goal is to connect your content with hashtags that are extremely specific to their audience. Also, maintaining a targeted approach to your hashtags helps you build interaction, which, in turn, has a direct influence on the amount of exposure your company receives thanks to the feed algorithm used by Instagram.
It is advised that you use the same hashtags for each of these submissions if you plan to adhere to a certain niche for your submission. In addition to this, if you want to keep to a specific niche for your submission, you should use the same hashtags for each of these submissions. Users can select hashtags that they are interested in following on Instagram. If you use the same hashtags in all of your posts, you may strengthen your brand identity and, in turn, gain more visibility among your target audience.
Develop a Constant Uniqueness
The timeline of an Instagram user is constructed using posts made by a variety of different individuals and companies, including, on occasion, those that are in direct competition with one another. In order to stand out from the crowd and get noticed, it is essential to develop some kind of distinguishable distinctiveness about oneself. Also, it is essential to maintain this one-of-a-kind quality consistently. In this way, a fan may recognise your company from your posts alone.
There are many different routes that one might use to accomplish this goal. If you post a number of movies, you may learn what style (stop motion, motion graphics, whiteboard animation, etc.) resonates most with your audience. When you want to make movies that have a humorous tone but yet have a businesslike tone, for example, whiteboard animations may be highly useful. Determine whatever presentation mode and set of filters works best for your audience, and then stay with those choices in order to maintain coherence.
When it comes to promoting to potential new followers, it is essential to maintain a level of consistency in order to attract their attention. Single-image advertisements, video ads in the feed, carousel ads, and other ad types are just some of the options available to Instagram users. While it’s wise to split-test your ad campaign to see which formats perform best, it’s also crucial that you commit to using a single format and ad design for a significant period of time.
Advertisements on Instagram typically display themselves more than once to the same person. Maintaining this level of consistency makes it possible for a target user to get more familiar with your brand even if they do not choose to click on your advertisement or follow you.
Finally, it’s important to remember that the people who follow you on social media sites like Facebook, Pinterest, YouTube, and the like likely also follow you on these other sites. In order to maximise the effect of brand reinforcement, it is a smart move to ensure that this brand’s identity is consistently conveyed throughout all of these channels.
Developing a brand is not an overnight process and requires a significant investment of both time and resources. But, if you follow the advice shown in this post, you should be able to make the procedure simpler for the people who follow you on Instagram. If you follow the advice given above, you should have no trouble building a brand on Instagram, which is one of the most popular and rapidly expanding social media channels. Furthermore, your success on Instagram can be easily translated to audiences on other channels, such as Facebook and Pinterest.