Asking someone out when you were a teenager probably gave you the willies, right? Your pulse is pounding, your cheeks are flushed, and perspiration is dripping down your shirt, but you must say it anyway: “Hey!
Surprisingly, not much alters as we reach adulthood. Especially if you’re in business-to-business sales. You may now be more concerned with “How can I get my brand noticed before I reach out to prospects?” than “How can I get them to notice me?” This can be answered with one word: brand recognition.
In this post, we’ll talk about some of the most vital aspects of brand recognition:
Blog creation, PPC advertising, guest posting, social media advertising, and other inbound marketing strategies are popular ways that B2B companies try to raise their brand’s profile.
There are more advanced methods of achieving your brand recognition goals if you don’t have time to wait for inbound. Let’s investigate this in further detail.
Awareness of what, exactly?
Consumers’ familiarity with a company’s name, goods, values, slogans, history, industry importance, and other attributes constitutes brand awareness.
Customers are more likely to seriously evaluate a product or service as a viable solution to their problems if they are already familiar with it.
Brand recognition is more commonly associated with business-to-consumer marketing, although it also has significant effects in business-to-business settings.
In B2B marketing, how can you raise awareness of your brand?
The success of B2B brand recognition strategies relies heavily on the demographics of the intended audience. Raising brand recognition requires a snowball effect that accumulates momentum. As your following grows, so will interest in joining it. Therefore, salespeople should think about making it part of their everyday routine.
A successful B2B brand awareness campaign relies on the following steps:
- Produce material deserving of being considered thought-leading.
- Get your targeted website visitors’ attention by implementing retargeting methods.
- Participate in the online discussion.
- Join forces at major trade shows.
Top 5 Methods for Increasing B2B Company Recognition
Use the following five strategies to warm up your target audience before making that first cold contact or sending that first cold email to develop B2B brand awareness:
Pre-target your adverts
Direct sales campaigns benefit from a well-known brand name. Getting people to notice your brand is the first step in any effective sales funnel. The most effective method of doing this is via pre-targeted advertisements.
How? To achieve this, just show your adverts to highly qualified leads from your contact database. If you have a list of potential clients’ email addresses, you may match them up with cookie information from Google, LinkedIn, Facebook, Adroll, or any other site.
To increase conversions, split your leads, and make unique landing pages
Although effective, pre-targeting alone will not increase brand mentions or educate consumers. A well-organized, customised landing page that is segregated by the prospect’s interest should follow the ad to solidify the results.
Put yourself in the shoes of one of the intended users. You’re using your preferred service when you notice an advertisement for skilled software engineers. You click it after realising you could require some iOS developers for your next project. However, rather of being taken to a website just for recruiting iOS developers, the company’s homepage loads, which is a jumble of different programming languages, useless data, and a cluttered layout.
Collaborate between the marketing and sales departments
One of the marketer’s primary responsibilities in business-to-business is increasing exposure to the brand, but it is the sales team’s responsibility to turn that exposure into actual business opportunities. If your marketing efforts are unsuccessful, your sales won’t be either. No matter how well-executed the brand awareness plan was, it would be useless without timely prospect follow-up.
All the moving parts need to be in lockstep in order to produce the desired results. We call this type of outbound marketing “orchestrated,” since all of the channels are operating in unison to get optimal outcomes.
Continue your public profile both online and in person
Staying front and centre at all times is one of the best (and maybe most obvious) methods to raise brand recognition among consumers. Sure, it’s easier said than done, but there are methods to implement this advise successfully (and affordably).
To get started, you need to identify the primary hubs where your ideal customers may be found. Create a podcast, launch a YouTube channel, or give a TED lecture if it can be done online.
You might also venture out into the globe, but doing so would need much more ingenuity and, well, money. Consider holding a conference, sponsoring a sporting event (this is a popular choice among major B2B organisations), or experimenting with OOH (out-of-home) advertising if you can.
A poster on a tube car might generate shocking interest. Create interactive QR codes for offline marketing materials to increase internet traffic and user participation.
Become an outstanding representative of the brand
Being your own greatest brand advocate is crucial to your company’s success, but often overlooked as management focuses on strategy development and meeting targets.
It is imperative that we should not become “brands with empty calories.” What good is it to create a fantastic brand persona or a brilliant advertising campaign if in the end you offer nothing of value to your target audience?
Raise Your Company’s Profile Immediately
The quality of your lead outreach, your brand’s notoriety, and your bottom line may all benefit from your understanding of how to raise brand awareness. You may boost your B2B company’s visibility among rivals and acquire the loyalty of more customers by implementing the aforementioned five techniques.