TikTok Advertisements: How To Run TikTok Ads

TikTok ads

With nearly one billion active users, TikTok provides an excellent opportunity for brands and businesses to make their services popular among wider audiences. It is only through the TikTok ads feature that boosts the ROI of the brand by running targeted campaigns to gain its audience’s attention.

TikTok ads ensure you stand out from the competition by providing a path to see your content at the right time. To win popularity within the estimated budget, you need to know the effective advertising strategies to get winning campaigns.

Why Choose TikTok Ads?

Any user on TikTok can run ads to master their campaign among wider audiences. TikTok ads work better to showcase your content among your target demographics. According to the research of Data Report, 

  • 43% of TikTok users are between the ages of 18 and 25 years and,
  • 32% of users are between the age of 25 and 34 years
  • Only 11% of users are 45 years or above.

So, most audiences are young, so it becomes the right platform to target your demographics. Going a little deeper into demographics, we found that,

  • Though both men and women use TikTok, female accounts capture 60% of the use.
  • TikTok is a great platform to target U.S audiences since there are 136 million users.

Therefore, the plan to launch TikTok ads for your account becomes the right option to attain growth.

How To Set A Successful TikTok Ad Campaign

Before creating TikTok ads, it is necessary to open a TikTok ad manager account. Here is the detailed guide to running your first ad on TikTok.

#1. Set A Goal

The first step after creating a TikTok ads manager account is to set a goal for your campaign. Find out what you want to achieve by running TikTok ads for your video. Once done, create the most engaging content to achieve your goal from the ad. Some common goals that provide you an idea are:

  • Create greater engagement by connecting with audiences
  • Drive traffic to your website
  • Increase the lead generation

The goals may vary according to the brand. So, choosing the right goal is essential to run TikTok ads.

#2. Choose Your Audience

After setting up your goal in the TikTok ad campaign, select your target audiences to whom your ad must show initially. Deciding your target audience is an important step that helps get a potential reach for your video. Consider the following essential factors while choosing your demographics:

  • Location
  • Audience

Location becomes a key to reach the right audiences and audience section routes to find suitable users fit for your brand.

#3. Allocate Your Budget

The ad creation becomes complete only when you set a budget like Google and Facebook ads. Setting the budget for your campaign allocates how much to spend on your ad for each day. There are three essential elements to be considered while allocating the budget for your ad:

  • Budget allocation
  • Amount to spend
  • Campaign schedule

Choose the starting and ending date with a budget to run your ad successfully.  TikTok ads are a powerful feature to create brand awareness and increase sales. Speaking of budget allocation for running TikTok ads, you may encounter situations that don’t favor you to run ads. At that time, you could go for cost-effective strategies that help you reach your goals. One such effective strategy is to buy TikTok fans for your profile which would consequently get more audiences for your videos and further organic reach as well.

#4. Design Your Ad

The last step of setting up your ad campaign is to provide the ad name and upload your video. It is better to choose the vertical video format for your ad. Ensure your ad name is highly engaging to grab your audience’s attention.

Types Of TikTok Ads

TikTok provides various ad formats that help you to choose according to your requirement. Are you ready to take a look at it? Let’s get started!

  • Video Ads: It is the most popular TikTok ad that integrates on the For You page and looks like a normal video.

  • Image Ads: Image ads work similarly to video ads where the content will be in the image format. 

  • Spark Ads: Running spark ads allows leverage of organic posts and their features through advertising.

  • Payable Ads: These are the interactive video ads provided on TikTok. It helps to engage with audiences and maintain a good relationship.

  • Carousel Ads: TikTok carousel ads let users team up ten images into a single ad.


Since the popularity of TikTok is increasing day by day, it has greater potential to reach potential customers. Running TikTok ads becomes a golden opportunity for brands to reach their target audiences. Go with TikTok ads and get the attention of young audiences.