Instagram is one of the most popular social networking sites in the world, with over 1 billion users on the website every month. However, Instagram has expanded beyond photo sharing. In addition to being a well-liked means of keeping up with friends, family, and famous people, the Meta app has become an indispensable video marketing tool for companies and creators. Video content, such as ‘get ready with me’ videos, product demos, and lessons, has become increasingly popular on Instagram.
Visual culture on Instagram
Instagram’s video capabilities are practically limitless. Videos with comedic voiceovers, lessons for new products, and audience reactions are perennially popular and provide creators and companies with a platform from which to cultivate an audience and share their values. Instagram’s video culture, in contrast to that of TikTok, seems more polished, professional, and instructive. Since videos may now be displayed on the profile grid alongside images, producers and companies have an incentive to ensure that their films are visually appealing and consistent with their overall brand identity. Posting videos on Instagram is a great method to reach out to your demographic, establish credibility, foster relationships, provide entertainment, and boost profile activity.
Instagram video categories and requirements
Instagram Reels, Instagram in-feed videos, Instagram Story videos, and Instagram Live videos are the four main categories of Instagram videos.
Instagram Highlights
Instagram Reels are lengthier, vertical videos that may be posted on Instagram for enjoyment and sharing. They won’t disappear after 24 hours like Instagram Stories do, but instead will appear on your Instagram grid under the Reels tab.
Details on Instagram Highlights:
- One to one, four by five, or nine by sixteen aspect ratios. We advise a 9:16 ratio for portraits.
- Your video should be between 15 and 90 seconds long.
- We recommend MP4 or MOV for video.
- We advise using a resolution of at least 1080p for your video.
- Size of 4GB video.
- A video preview’s width must be at least 500 pixels.
- Caption length for videos can be up to 2200 characters.
In-feed videos on Instagram
Instagram in-feed videos are just like regular Instagram posts, only they’re in video format rather than still images. You may reshare these films to your Instagram Story, and they’ll also show up in the feed and on your profile.
Video requirements for Instagram’s feed:
- 1:1, 4:5, 9:16, and 16:9 are all valid aspect ratios. We advise a 9:16 ratio for portraits.
- Time limit for videos is between 3 seconds and 60 seconds.
- It can play MP4, MOV, or GIF videos.
- We advise using a resolution of at least 1080p for your video.
- Size of 4GB video.
- A video preview’s width must be at least 500 pixels.
- Caption length for videos can be up to 2200 characters.
Videos posted on Instagram Stories
Instagram Stories, in contrast to Reels and feed videos, disappear from the app after 24 hours unless they are saved to the highlight reel. When you click on a user’s profile photo, you may see their Instagram Story, which is a short, vertical video. If an account has shared a Story, a colourful ring will display around their profile picture.
Video requirements for Instagram Stories:
- The ratio of height to width is 9:16.
- The duration of the video should be between 1 second and 60 seconds.
- It can play MP4, MOV, or GIF videos.
- We advise using a resolution of at least 1080p for your video.
- Size of 4GB video.
- Up to 125 characters for the video description.
Instagram Live broadcasts
Instagram Live videos are live broadcasts shot within the app at the moment they are broadcast. A colourful halo will surround the creator’s profile image whenever they post a live stream. After a Live broadcast has ended, it remains in the Live archive for later viewing.
Technical requirements for Instagram Live videos:
- The ratio of height to width is 9:16.
- The duration of a video might be anywhere from 1 second to 4 hours.
- We recommend MP4 or MOV for video.
Instagram video ad categories and technical requirements
Instagram in-feed video advertising, Instagram Story video ads, sponsored Reels, carousel video ads, and sponsored user-generated videos are the five types of Instagram video advertisements available. A company may tailor its video ad campaign to reach a certain demographic, in a specific geographic region, with a specific budget. How to build video advertising for Instagram explains the different requirements and guidelines for each Instagram video ad format.
How to Tell Stories on Instagram?
Instagram videos are all about sharing your narrative, making an emotional connection with your audience, and being genuine, whether you’re a business or a content provider. To boost your Instagram video’s engagement, try making films that reflect current trends. Professionalism, a well-thought-out plan, a reliable smartphone or camera, regular content creation in batches, and a high-quality final product are all essential.
Guidelines for Instagram SEO
It’s not enough to simply make good Instagram videos; you also need to include search engine optimisation (SEO) focused captions. Use relevant keywords, optimise your character count, and always include hashtags when describing your video. Always add a call to action (CTA) in your video description to direct people to your website.
Instagram profiles can include up to five external connections.
- Select “Profile -> Edit” to make changes.
- Select relevant links.
- Pick the in-link option.
- Enter your URL and give it a name.
- Done should be tapped when complete.
Inspiring Instagram Videos
Check out these easy-to-implement Instagram video concepts for artists and companies.
Inspiration for filmmakers: Have your audience “get ready with me.”
- Analyse some clips
- Initial reactions
- Movie depicting a typical day
- Huge Fumbles
- Gameplay footage
- Video responses
- Shipping footage
- Videos with motivational quotes
- The Holidays: A Recap in Video
- Video birthday greetings
- Marketing-oriented video concepts: preview clips
- Slow-motion footage
- Video explanations
- Promo clips
- Video reviews from satisfied clients
- Clips from the set
- “Take my order and pack it up” videos
- Media replenishment
- Animated Corporate Profile
- View the introductory video for staff
- Videos made by the public
- Compare and contrast videos