Instagram users are going crazy for videos. Video postings receive nearly twice as many comments than picture ones, according to Mention, a social media monitoring platform. To help you take advantage of Instagram’s current shift towards video, we’ve compiled this handy guide.
This Instagram video guide will cover every facet of posting videos to the widely used mobile social network. We’ll analyse Instagram’s many video offerings, including the feed, Stories, advertisements, and live broadcasts. Use the Table of Contents links to quickly find what you’re looking for, or read the entire guide to acquire a comprehensive understanding.
Instagram video: what’s the deal?
Our first order of business is to define the term “Instagram video.” When people talk about Instagram videos, they’re usually referring to the Instagram feed, Instagram Stories, Instagram Live, or Instagram advertisements.
Instagram Video Feed
Instagram videos that you share on your feed are those that appear on your profile, as opposed to Instagram Stories. These will be displayed on your Instagram profile and in your followers’ feeds.
Stories From Instagram
Instagram Stories are photographs and videos up to 15 seconds in duration that disappear permanently after 24 hours. They won’t show up in Instagram’s main feed. Your followers will see them either in a circle surrounding your profile picture or at the very top of their Instagram feeds.
In this tutorial, we’ll go further into Instagram Stories. If you want more information, though, you can read our comprehensive introduction to Instagram Stories.
Using one of Animoto’s templates, it’s simple to produce a vertical video suitable for Instagram Stories. See our post for more information on using Animoto to create vertical videos.
Check out our iOS app for making IG Stories if you’re using an iPhone 6s or later. Creating captivating Stories has never been simpler than with the help of the Animoto: Social Video Editor app.
Streaming videos on Instagram
Instagram now supports live streaming as well. While you’re broadcasting live on Instagram, the video will appear in the same spot as your Instagram Stories. Your live broadcast will end as soon as it begins, but if you save the replay to your Story, it will remain there for 24 hours. You may save it to your computer and use it for anything you like afterwards.
Video Ads On Instagram
Instagram video advertisements are paid videos that appear in the Instagram feeds of a specified audience. They include your video alongside a CTA that directs users to your website, where they may find out more information or perhaps make a purchase. Facebook’s ad management is used to create Instagram video advertising.
Instagram’s Video Features and Their Perks
Instagram video is useful for a variety of purposes. In case you need more convincing, we’ve compiled a short list.
More people interact with videos than still images
Instagram videos attract more likes and comments than photos, as we said at the start of this lesson. According to Mention, video content generates 2.1 times as many comments and 38% more engagement than text-only posts. But that’s not all Instagram video has going for it.
The use of Instagram by companies is rapidly expanding.
Sheryl Sandberg, COO of Facebook, provided insightful commentary and data on the platform’s rapid growth and the importance of businesses having a presence there during a 2017 earnings call.
Instagram Users prefer video content
The same has begun to be true of Instagram as it has become obvious that businesses need a presence on Facebook since their consumers expect it and are seeking for them there.
When asked about the impact of Instagram for businesses, Sandberg said, “About two-thirds of the visits to Instagram business profiles are from people who don’t follow them yet—and this is helping bring in new customers.”
Instagram: Posting Videos
The fundamentals of posting videos to the Instagram feed, Instagram Stories, and Instagram as video ads are discussed here.
We’ve compiled a comprehensive guide on how to upload videos to Instagram if you’re interested in learning more. In that page, you’ll find the requirements for uploading videos to Instagram’s feed and Stories, as well as instructions for uploading your own videos and reposting those of others.
Video Posted To Instagram’s Feed
First, we’ll go through the basics of uploading a video to your account so that it may be seen by your followers.
Create a recording. The absence of a video prevents its upload. If you want to know how to use Animoto’s square video format to create a vertical video for IG Stories, then you should read our post.
Put the clip away for later viewing. Instagram Stories can only be made on mobile devices, thus the video will need to be stored on the same device you access Instagram on.
Write a brand-new tale. When you’re logged into Instagram, select “Your Story” from the menu at the top left.
Put your video online. Select the video you’d like to share by tapping “camera roll” on your device.
Complete and disseminate. Put on as many stickers with optional text as you desire. Post it to your Story when you’re finished.
Concepts for Instagram Videos
We’ve discussed the benefits of utilising Instagram video and the mechanics of uploading and sharing films, so now it’s time to get to work creating your own Instagram videos. Confused about how to begin? To get you started, we’ve compiled a few concepts for Instagram videos.
Connect with your viewers
Creating a video series that updates every week is a great method to force oneself to stick to a regular release schedule. In addition, hashtags allow you to potentially get new followers.
Show your audience some love by quoting a line or two they may relate to. Once again, including relevant hashtags while sharing will help your video reach a bigger audience. If you need some assistance, have a look at our sample video Editorial Quote List. This movie is highly adaptable; just include your own colours, pictures, and phrases.