6 Tactics For E-commerce Link Building

Let’s not sugarcoat this. It has always been difficult to acquire inbound connections to an online store.

In the past, there were a few ‘techniques’ for obtaining backlinks besides the tried and true methods of directory backlinks and competitor monitoring.

Most of these, frankly, were on the line (do the terms “paid links,” “social bookmarking,” or “link wheels” ring a bell?). However, Google has now hit the “stop” button on such practices. Because of this, you’ve had to adjust to your new normal. True, it’s a lot of work to build backlinks.

What Exactly Does Content Marketing for Online Shops Entail?

You must be as tired of hearing “Content is King” as I am.

Neither does “just making content.” Have a strategy ready.

Content marketing for online stores is in the works. It’s the hub where many different fields of study in the virtual world meet. It incorporates not only organic but also paid search, social networking, and blogging.

Comprehensive Tutorials

A well-researched, well written, and thorough ultimate guide is the best way to establish yourself as an expert. To each his own, I have no problem with your using a definitive guide if you so choose.

The most important thing is for someone to speak for the entire sector. You could be the one.
Firstly, you’ll need to be willing to put in the necessary work, resources, and cost to make one. Get ready to write something that could be anywhere from 5,000 to 20,000 words long.

You should give some serious thought to the topic and determine the best course of action based on the specifics of your market. If you try to take in too much, too quickly, you will choke, so to speak (Servers). If you limit yourself too much (say, to Dell 720R servers), you may struggle to think of material. Finding that sweet spot is the challenge.

Experts Speak Out

Creating an expert roundup is a great method to do outreach, make connections, garner social shares, and get backlinks.

You shouldn’t base your entire strategy on this method, but it’s great for getting your foot in the door with thought leaders in your field.

Creating expert roundups is also much simpler than you might expect.
You should use it carefully since you don’t want to give the impression that you’re “hitting up” your influencers and taking advantage of their popularity for your own gain.

Contents that Compare

WordPress vs. Joomla: Which One Is Better? Which smartphone is better, the iPhone or the Android?

It’s common for online retailers to be in a position to compare items and engage the communities that support them.
Prospective clients have better things to do. They can’t afford to take a lot of time to weigh their options. They value the effort you made to compile everything in one spot.

The best part is that not only does this type of content almost create itself, but it may also garner excellent responses and, eventually, backlinks. It has a wide range of applications and can be expressed in text, graphics, and even motion.

However, you shouldn’t restrict yourself to just those two items. Multiple items can benefit from this strategy just as much.

Content Organized in Lists

While lists may be overused, they continue to remain popular year after year. I’m willing to guess that as an online retailer, you already own a wealth of material that might be transformed into engaging content that your target audience would want to share and link to.

Even I will concede that you shouldn’t base your entire content strategy on lists, but they do have their place.

For starters, they require an absurdly low level of skill to produce

Your headline is an important part of your piece. Don’t stress too much over coming up with a viral title; just be sure to provide a promise and an outcome. You’ll grow better at it as time goes on.

Google has probably already done most of the legwork in terms of research, so all you have to do is go out there and construct your list.

The next step is to settle on a design. Just a list, I take it? Do you plan to include a brief explanation of each bullet point? It’s possible that you might contact the maker of the thing on your list.

Using Other People’s Blogs

The death of guest blogging is vastly exaggerated, as reported by various media outlets.

I think the days of guest blogging as we knew them are over. Basically, that was basically article promotion in its zombie form.

Nonetheless, a surefire strategy to earn meaningful backlinks is to produce material for high-quality, selected, and cared-for web publications.

But don’t just focus on the end goal of acquiring a backlink. Think of ways you might help one another out and build a relationship that will last. There will be many opportunities for you to work together if you both enjoy doing so.

But to return to our example. It is far simpler to land guest posting employment if you have something of value to provide.

At this point, it’s important to bring in authoritative information, such as thorough guides and the aforementioned types of content architecture. Asking for a guest post opportunity is like knocking on a door that has already been opened if you have established rapport with your Influencers and they have like your content.


It’s a lot of work to get backlinks for online stores. The traditional approaches are ineffective at present. As a matter of fact, they pose a threat.

There is a methodical approach to building high-quality backlinks, and content marketing for e-commerce websites is it. The good news is that you can get up and running quickly by employing one of several tried-and-true content frameworks. Maintaining contact is essential for all of them.

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