During the COVID-19 quarantine, one study discovered an increase of 76% in daily gathered likes on Instagram ad posts. This higher level of engagement makes sense, particularly given the surge in Instagram usage.
Marketers who wish to reach their audiences will have no problem finding them in at least one place: The following eight tips will help you produce outstanding Instagram Live videos.
What is Instagram Live?
An Instagram Live is a live video stream of an Instagram story, as seen at the top of your feed, but it is recorded and streamed in real time as it happens. You will see the live stories pinned to the top of your Instagram feed as the circle icons at the top of your story to indicate that a business or person is currently live. Instagram users can then watch along as the story unfolds.
Ensure your professionalism and authenticity
Since we have discussed Instagram Live and why it can provide a powerful tool for your marketing, we must discuss how to create high-quality content in order to effectively engage your audience while you are live. During this meeting, it is not appropriate to read from a script or act like a salesperson. As a result, the audience wants to see you live in order to experience authentic human interaction. The need for real, authentic human connection is more evident in times such as these, where we are socially estranged from each other. When this is the case, even the screen of an iPhone can attain that connection.
Spend time planning
In theory, it may seem a good idea to just dive into Instagram Live and show your followers exactly how great your business is, but it may not go as smoothly as you had envisioned. Even though Instagram Live has a more casual, less pre-planned feel, live sessions that are well organized and set out in advance can be very effective for those who do it right. This is also true for the goals you have for Instagram Live. SMART goals need to be specific, measurable, attainable, relevant, and timely.
Along with setting your objectives, your format should be well-planned and organized. Is there a chance that your livestream will include a question and answer period? Other different Instagram Live approaches could be live streaming an event, a product preview, a video-based session, or an office tour. It is essential to know what the topic is that you will cover to keep the audience engaged despite the possibility of having endless formats.
Stay in line with an ongoing series
Especially in these uncertain times, people like to stay consistent.You are more likely to succeed with Instagram Live if you are consistent in sharing a daily, weekly, or monthly livestream series. In designing a series, you are likely to be most successful by focusing on education-related content that your audience members typically expect. Once your live session is over, you will have the recorded video for which you can buy instagram likes monthly to grow your account with likes and comments.
Promote Your Live Videos
Your follower and lead base should also be informed about your strategy, in addition to having a consistent series. In order to make sure your audience is aware of the when, what, where, and why of your Instagram Live campaigns, you should market them to them as if they were other in-person events, in terms of marketing. Promote your live events through your other social media channels and through email and then target these promotions to appropriate audiences. For example, if your upcoming live event is most likely to be appealing to a particular segment of leads, consider designing an email campaign aimed at capturing their interest.