Anchor text optimisation is something that link builders have been striving to master ever since SEO became a real practise.
In this article, we will analyse the relevant data and offer practical recommendations for optimising anchor text.
The meaning of anchor texts
By clicking on the highlighted text in an anchor link, you will be taken to the page you specified.
Anchor texts serve as logical connections between articles. These depend heavily on context (the sentence or paragraph they occur in) and go well beyond the literal meaning of the words making up the anchor to qualify as high-quality anchor text.
There are two primary uses for an anchor text of sufficient quality:
- Connecting two pages organically.
- Give the reader something extra that they can use to enhance their reading.
Different kinds of anchor text
We’ve categorised the numerous kinds of anchor texts into the following groups: Natural anchor texts
We avoid utilising keywords as anchor text and instead utilise contextually relevant terms that suggest possible next steps for the searcher (e.g.
visit this link
Comprehensive in scope, this manual
Incompletely Matching Anchor Texts
Here, we combine keywords with auxiliary words to make the writing sound natural and provide more detail; for instance.
Here are 8 simple methods for increasing your site’s link popularity.
- Practical methods for establishing links
- Methods for Developing Links LinkBuilder.io’s strategy guide will help you create the best links possible
- Matching anchor texts exactly
- Methods for constructing backlinks Examples of effective link-building techniques
- Anchor text vs. keywords
- The Art of Keyword Research (search queries)
- Search terms can also be referred to as keywords.
- In contrast to keywords, anchor texts.
We must first comprehend that Google is an index created with the user in mind. Answers, not pages, are what the most popular search engine aspires to give.
While it’s important to think about target keywords when developing an anchor text strategy, it’s not a good idea to use those keywords exclusively.
Anchor Text: What Google Recommends
Over the years, Google has provided us with some really useful information about links and anchor text.
In reality, you may learn a lot from the official Google tutorial on anchor texts, which you can find here.
Anchor Text: 3 Steps to Success
Here are three guidelines to follow to become an anchor text master.
- Each campaign you work on should adhere to these guidelines, and you should create a spreadsheet to map out and track your desired backlinks.
- Researching and modelling the competition
- Check out the anchor text distribution of the websites that consistently outrank you on Google for your target keywords.
Competitor Anchor Analysis: How to Perform It
Get hold of the anchor text information for the page you’re comparing it to.
Sort the numerous anchors into Excel columns according to their purpose.
Do the same for the competing pages ranked #1 through #5.
Write down what you learn and settle on a course of action.
Do It in a Natural Way
An article’s anchor text should never feel out of place or forced, but rather like it was written just for the link and improved the piece overall.
A link is valid if an SEO can’t immediately tell that it was placed there for the sole goal of building links. If there’s even a trace of a bad odor, it doesn’t pass.
Rather than thinking like a moronic SEO who thinks that putting his target keywords into an anchor text will enhance his rankings, you should adopt the mindset of an editor or writer.
Different Is Better
Even though this essay focuses on external links, I believe the results of several very intriguing recent studies on internal linking are still applicable.
You’ll find a wide range of anchor text pointing to pages that have consistently performed well in search engine rankings.
Generally speaking, it’s preferable to use a wide range of anchor texts for your incoming links.
Actually, we recommend that you never use the same anchor text twice.
Pertinence of Content
Google did appear to corroborate that the content immediately around a link is significant, and aids in Google’s understanding of the linked-to page.
If you’re engaged in link building, this implies you need to ensure that the content surrounding your links has a high degree of relevance to the pages being linked to.
Think about Different Page Formats
The last, but certainly not least, “rule” is this one.
Anchor text should be chosen with great care, since it will have a significant effect on how well your link performs on the page you are pointing to.
Branded anchors will make up the bulk of the content on service-based sites and homepages.
The percentage of keyword-rich anchor texts on informational pages tends to be higher.
To sum up
Anchor text optimisation is only relevant when you’re actively working to increase your website’s link popularity. If you’ve decided to put money into something, you need to proceed with extreme caution.