It’s undeniable that Instagram Reels are a fantastic tool for expanding your brand’s online visibility and engagement. The TikTok alternative has gained popularity among Instagram users who wish to continue interacting with their existing followers.
In the past, I’ve given you some material for Instagram Reels to use as a jumping off point for your own posts. However, you’ve come to the correct spot if you’re looking for advice on how to increase engagement on Instagram through the use of Instagram Reels. After all, everybody craves a larger following on social media. Right?
7 Strategies to Increase Instagram Comments and Likes
It’s anyone’s guess whether or not your hard-earned content will be featured on Instagram’s Reels page. However, if you use Instagram Reels in the way that we suggest, you’ll greatly increase your chances of being seen and engaged with.
Be open to trying out new approaches
One of Instagram Reels’ best features is that it suggests businesses lighten up on their material. Either they can follow the current fads (which we’ll get into in a second) or they can create something entirely new. And who knows, maybe that will catch on and become a new fad all on its own! Any artist would count that as a triumph.
What do you think your followers want to see more of from you? And what is it that you have to offer that will highlight your best qualities? Create content that resonates and stands out from the crowd by coming up with concepts that utilise both of these factors. But if the results aren’t what you were hoping for, that’s no reason to give up.
Capitalise on Current Developments
The trend-watching advice is probably the most crucial one for Instagram Reels. This will show you the most popular video genres and audio tracks on the platform. Then, you can use this framework to produce content that is more likely to attract a larger audience and elicit deeper participation. The trick is to act quickly when you see a pattern.
If you want to stay ahead of the curve on Instagram Reels, my suggestion is to observe what is occurring on TikTok. The most up-to-date platform trends may be easily identified by perusing your For You Page (FYP).
Make sure to always use captions
In the haste to publish their work, creators frequently neglect to include subtitles in their films. However, the reality is that we can no longer tolerate this. It’s possible that some of your listeners have hearing loss and are missing out on what you’re saying. So if you want them to appreciate your Instagram Reels, subtitles are a must. It’s also important to remember that some people may be reading their feeds silently.
Instagram has simplified this process by introducing the captions sticker, which can be easily added to both Stories and Reels. To avoid having your video cut off because of a caption or other button, simply position them out of the way.
TikTok watermark-ed videos should not be shared
Obviously, you want to work smarter, not harder, when you’re creating a brand. You could be tempted to make a video only once and then share it on both Instagram Reels and TikTok in an effort to increase your internet visibility. It’s a good idea because it will help you save time. You shouldn’t record the video on either of those services since they add a watermark to the final product.
There is little doubt that Instagram’s algorithm will not favour Reels that have a TikTok watermark. You’ll have to use the platform-specific camera app to record and edit your video before publishing it.
Post Highlights on Instagram
You can’t ignore this one of the most basic suggestions for improving your Instagram Reels. More views of your posted Reels are necessary for more interaction. Instagram prompts you to share your Reel to your main feed when you try to publish it. If you do this, more people will have a better chance of seeing it.
You may then add it to your Stories after posting it to your feed. You may even post it many times to your Stories if you feel so inclined. Your Reels will do better in the long run if more people see it.
Compose a succinct caption with appropriate hashtags
Many artists are making the mistake of using extremely lengthy subtitles on their Instagram Reels. Instagram, you see, only displays the first 55 characters of the Reel to users. When they reach the “…more” tag, they’ll need to tap it to continue reading the caption. Unfortunately, not everyone will take the time to do this. That’s why you shouldn’t put lengthy captions in your secondary feed.
Reels should be brief and to the point. Also, make full use of the character count by include pertinent hashtags.
Always Update Your Reels
The last piece of advice I have for Instagram Reels is a general one that comes up whenever the topic of content development is broached: Stick to your word. Showing up frequently and contributing to conversations is crucial to building a name for yourself and becoming an industry authority. Providing your readers with new, relevant information on a regular basis can help keep your brand in their minds.
If you want Instagram Reels to be an effective element of your content strategy, you need to use them often. It’s the most reliable method for boosting your Instagram following and achieving your desired outcomes. This implies you shouldn’t give up after only publishing a few Reels and presuming they were unsuccessful. Don’t stop because you could make headlines tomorrow.